Artist-first verification and Certificates of Authenticity for galleries, collectors, and studios. Links each artwork to a verifiable digital record that travels with the piece.
Status: Live — veriroo.com
Provenance for the things people care about most.
Cardaroo Holdings backs a family of platforms that pair physical items with live digital records—so artists, galleries, brands and collectors always know what is authentic, who owns what, and how each piece has travelled.
About Cardaroo Holdings Ltd
Cardaroo Holdings Ltd is the parent company behind a set of platforms that connect real-world items with durable digital records. Our work centres on giving creators, collectors, partners and charities a clear view of authenticity, ownership and history.
We focus on three things: trust, clarity and low friction. Whether it is a signed print, a gallery piece or a limited-run collectible, Cardaroo-backed experiences are designed to feel simple, safe and easy to explain.
HQ: United Kingdom (global outlook)
Sector: Software & online platforms
Model: B2B2C & partner-led delivery
Our Brands & Product Lines
Collectible experiences and fan-friendly drops that combine physical items with digital provenance—built for charities, creators, and event partners.
Status: Waitlist open — cardarooz.com
Authentication and provenance for signed merchandise and event memorabilia, ensuring each item can be traced back to an approved signer and event.
Status: Aligned with Veriroo rollout.
Streamlined digital COAs for photographers, artisans, and small brands, with options for white-label journeys and print-lab integrations.
Status: Design & partner discovery.
The underlying API and gaming layer that powers Cardaroo experiences, built for future white-label integrations and partner ecosystems.
Status: Waitlist open — playdecko.com
Principles & Governance
Cardaroo Holdings follows a straightforward governance approach: design once, reuse safely, and keep ownership trails clear and explainable across every platform we support.
Simplicity
We hide the technical complexity and surface only what people need to see—plain language, clear flows, and accessible designs.
Integrity
We treat provenance, data, and identity with care. Controls for fraud, impersonation, and misuse are built into the platform, not bolted on later.
Innovation
We combine modern cloud infrastructure with verification and ownership patterns that are ready for long-term use, not just pilot projects.
Family & Community
Our platforms are designed to be family-friendly and to support creators, collectors, and charities over the long term.
Contact
For partnership discussions, early access enquiries, or investor conversations, please reach out via email. We review each introduction carefully and reply where there is a clear fit.
Legal & Ownership
Cardaroo Holdings Ltd is the parent entity for the Cardaroo, Veriroo, PlayDecko, Veriroo COA+, and Cardaroo Authentix brands. All platform designs, documentation, runbooks and source code are treated as confidential and proprietary and remain the intellectual property of Cardaroo Holdings Ltd unless otherwise agreed in writing.
- Legal name: Cardaroo Holdings Ltd
- Company number: 16872413 (company registered in England & Wales)
- Registered office (Companies House filing): 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.
- Primary contact: info@cardarooholdings.com
All documents, designs, source code and operational runbooks referenced on this site are confidential and must not be shared outside approved partners or advisors without written consent from Cardaroo Holdings Ltd.